WBD vs Paramount: Netflix Deal Wins Over Shareholders - CNBC News (2026)

In a dramatic turn of events, Warner Bros. Discovery (WBD) has firmly rejected Paramount Skydance's takeover bid, favoring a merger with Netflix instead. But why the sudden shift? Is it a wise move, or a risky gamble?

The WBD board's decision, announced on Wednesday, has sent shockwaves through the entertainment industry. They unanimously recommended that shareholders reject Paramount's hostile $30-per-share offer, valuing the company at $108.4 billion. Instead, they believe the Netflix proposal is 'superior', offering a more certain value for shareholders.

But here's where it gets controversial. WBD's chairman, Samuel Di Piazza, boldly stated that the Paramount offer was not even a difficult choice to refuse. He cited inadequate value, significant risks, and unaddressed concerns as reasons for the rejection. Interestingly, WBD pointed out that Paramount's bid includes $40 billion of financing not backed by the Ellison family, despite claims to the contrary. This raises questions about the stability of the offer.

Netflix's proposal, on the other hand, is a cash-and-stock deal worth $72 billion in equity value or $83 billion in enterprise value, including debt. The deal would see WBD's cable networks spun out, and Netflix believes the combination would be a win for all stakeholders. Netflix's co-CEO, Ted Sarandos, emphasized the complementary nature of the two companies, particularly with WBD's theatrical film division and HBO brand.

And this is the part most people miss: Both deals face antitrust scrutiny, but WBD's leadership seems confident in their ability to navigate these challenges. They believe either deal can get done, but the Netflix merger is the preferred path. WBD shareholder Mario Gabelli, initially leaning towards Paramount, now wants more negotiation, keeping the options open.

So, is WBD making the right call? Will the Netflix deal truly be superior? Share your thoughts in the comments, especially if you have a different perspective on this complex corporate saga.

WBD vs Paramount: Netflix Deal Wins Over Shareholders - CNBC News (2026)

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